.png?width=121&height=56&name=learning-150-Blue-L%20(1).png)
Advertising & Ethics: Audience Selection & Proxy Data
How audience selection and proxy data in digital advertising raise real ethical risks for people.
Join Data Ethics Professional Laura Jayne Streets for a deep dive into the ethics of digital advertising. Laura Jayne will examine the central concepts in advertising through the lens of data ethics and inclusive practice. She will interrogate methodologies and processes that inform audience selection, and the proxy data points that impact who sees, and who does not see, advertiser messages. What does it look like when it goes wrong? And what can advertisers do to include human safety in their ‘brand safety’ planning? There will be opportunities to ask questions. This event is chaired by Dr Kay Achenbach, the ODI’s Data Ethics Professional course lead.
Watch the recording
Date: 23 January 2026
Speaker: Laura Jayne Streets; Dr Kay Achenbach, Data Trainer at the ODI
Series: Data Ethics Professional #10
Continue your learning
This webinar is part of the ODI’s Data Ethics Professionals programme. Explore the certified course, browse more sessions on the webinars page, or register your interest in the next cohort.
