---
title: Understanding Data Ethics and AI (self-paced) - ODI Learning
description: Developing an understanding of data ethics, and the relevant data practices involved is imperative to supporting you in evaluating your own practices, products and services that are informed by data.
---
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# Understanding Data Ethics and AI
Develop your understanding of data ethics and relevant data practices so you can evaluate and improve processes, products and services that are informed by data. This new online course features interactive content, an AI tutoring assistant and assessments to ensure you develop the skills you need to embrace the benefits of data in the age of AI - all whilst adhering to ethical standards and legal frameworks.
- Delivery: Online (self-paced)
- Study hours: approx 15 hrs
- Course access: 6 months
- Available via Government Campus
- CPD accredited
[](https://directory.cpdstandards.com/providers/the-open-data-institute/)
[Buy options](https://learning.theodi.org/courses/understanding-data-ethics-and-ai-self-paced#Purchase)
### Get ahead of data ethics and AI
This course is for anyone who wants their business to make progress with data and AI, whilst avoiding harm.
Over the course of eight interactive online modules, you will:
- Develop a foundational understanding of data ethics
- Explore ethics in the context of personal data
- Examine data ethics across the data lifecycle - from collection to application.
- Investigate issues of bias and fairness in data and AI
- Study data ethics from a governance and CSR perspective
- Learn how to embed data ethics into a business through the use of tools, processes and skills development.
- Reflect on your own professional practice
- Look into future trends in data and AI ethics.
[DOWNLOAD THE COURSE SYLLABUS](https://learning.theodi.org/hubfs/Understanding%20Data%20Ethics%20and%20AI%20Course%20Delivery%20-%20Structure.pdf?hsLang=en)
### Buy Understanding Data Ethics and AI
### ODI Members
Start now
6 months access
£425 + VAT
BUY NOW
### General Admission (Non ODI Members)
Start now
6 months access
£500 + VAT
BUY NOW
To ensure inclusivity, we offer discounted pricing for customers from lower or middle-income countries.
[**Please contact us for further information**](mailto:training@theodi.org).
If you represent a business interested in purchasing four or more course spaces, please [**reach out to us**](mailto:training@theodi.org) for personalised discounted rates.
### Buy Understanding Data Ethics and AI
### Buy with the ODI
Purchase directly from ODI Learning. Choose the price that applies to you:
**ODI members** — £510 + VAT
**General admission** — £600 + VAT
Start now · 6 months access
[BUY — ODI members](https://theodi.chargifypay.com/subscribe/vsmfbf9kskrm/understanding-data-ethics-and-ai-self-paced)
[BUY — General admission](https://theodi.chargifypay.com/subscribe/qjy5x76zny2r/understanding-data-ethics-and-ai-self-paced)
### Buy via Government Campus
[](https://prospectus.governmentcampus.co.uk/)
Civil servants can book this course through **Government Campus** (Prospectus Online) — the approved platform for UK Government training from Government Skills.
[Book via Government Campus](https://prospectus.governmentcampus.co.uk/04-artificial-intelligence/understanding-data-ethics-and-ai/)
## How the course works: the learning experience, pre-requisites and certificate.
This online course is not about simply reading, or watching videos. It is designed for active engagement, helping you prioritise the application of learning through authentic action.
The Understanding Data Ethics and AI curriculum is based on a decade of research and practical experience working with, training and advising data-intensive organisations such as Barclays, Sopra Steria and the UK Government.
Your learning experience includes:
- Interactive, mobile-friendly learning materials.
- Accessible content that uses simple, non-technical language
- An AI tutoring assistant.
- Support from the ODI team.
- Knowledge checks.
- 6-months access to the content and our learning platform.
- A certificate of achievement from the Open Data Institute.
**What you need to know before you attend**
There are no course pre-requisites and no previous knowledge of data is required. An understanding of how data is used in your organisation will help you apply what you learn and take practical action.
**Certificate**
Complete the course and assessments and you will be eligible for your Certificate of Achievement from the Open Data Institute
### Who the course is for
This course is for both non-technical people and data specialists who want to influence and improve ethical data practices in their organisation
Previous attendees include start-up founders, CDOs, Chief Ethical Officers, data scientists and researchers.
Attendees come from start-ups, multinational companies, local and central government, NGOs and charities.
DOWNLOAD THE COURSE SYLLABUS
[BUY NOW](https://learning.theodi.org/courses/understanding-data-ethics-and-ai-self-paced#Purchase)
## Where this course sits in the Data Ethics pathway
Understanding Data Ethics and AI is the **self-paced learning content** that underpins the ODI’s flagship Data Ethics Professionals programme. You work through the same core curriculum — interactive modules, an AI tutoring assistant, and assessments — at your own pace.
On completion you receive a **certificate of completion**. That is different from full recognition as a Data Ethics Professional, which comes from taking the tutored programme, completing the expert webinars, and passing the professional assessment.
### What you get with this course
- Flexible, self-paced study of responsible data and AI practices
- Certificate of completion when you finish
- A solid foundation if you later choose the full Data Ethics Professional pathway
### If you want to go further later
The full programme builds on this learning with expert-led delivery, assessment, and access to the alumni [community](https://theodi.org/about-the-odi/the-odi-team/data-ethics-professionals/) and ongoing [webinar series](https://learning.theodi.org/data-ethics-professionals/webinars?hsLang=en). You do not need to decide that now — start here, then progress when you are ready.
[Explore Data Ethics Professionals](https://learning.theodi.org/data-ethics-professionals?hsLang=en)
### Inspired by data pioneers, built for you
At a time when businesses are trying to get value from AI and data it’s more important than ever to understand the landscape, filter out the noise and set a clear direction.
The Open Data Institute is a world-leading research and training institution founded by the creator of the web, Sir Tim Berners-Lee, and AI pioneer Professor Sir Nigel Shadbolt. Our research, training and practical work helps people, companies and governments build [data infrastructure](https://www.theodi.org/topic/data-infrastructure/) that benefits all.
More than 52,000 people worldwide have developed their data literacy using the ODI’s self-guided training.
Created by a team of data specialists and learning designers, the Understanding Data Ethics and AI course will guide you as you turn theory into practice, and as you step-up to play a strategic role in helping your organisation get value from data.
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**ODI Learning** offers courses that are friendly, supportive and fun. No question is a silly question in our classrooms, and our expert trainers will arm you with all the practical skills you need for applying what you’ve learnt to the real world.
The majority of the course content is made available to reuse under an open licence.
[](https://theodi.org/)
The ODI is a non-profit company, founded in 2012 by Sir Tim Berners-Lee and Sir Nigel Shadbolt. At the ODI, our mission is to work with companies and governments to build an open, trustworthy data ecosystem. We work with a range of organisations, governments, public bodies and civil society to create a world where data works for everyone.
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