menu
close_24px

Understanding Data Ethics and AI

Buy options

Get ahead of data ethics and AI

This course is for anyone who wants their business to make progress with data and AI, whilst avoiding harm. 

Over the course of eight interactive online modules, you will:

  • Develop a foundational understanding of data ethics
  • Explore ethics in the context of personal data
  • Examine data ethics across the data lifecycle - from collection to application.
  • Investigate issues of bias and fairness in data and AI
  • Study data ethics from a governance and CSR perspective
  • Learn how to embed data ethics into a business through the use of tools, processes and skills development.
  • Reflect on your own professional practice
  • Look into future trends in data and AI ethics.

Buy Understanding Data Ethics and AI

ODI Members

  Start now   
  6 months access  
 £425 + VAT

General Admission
(Non ODI Members)

 Start now   
  6 months access  
  £500 + VAT

To ensure inclusivity, we offer discounted pricing for customers from lower or middle-income countries.

Please contact us for further information.

If you represent a business interested in purchasing four or more course spaces, please reach out to us for personalised discounted rates.

Buy Understanding Data Ethics and AI

Buy with the ODI

Purchase directly from ODI Learning. Choose the price that applies to you:

ODI members — £510 + VAT
General admission — £600 + VAT

Start now · 6 months access

Buy via Government Campus

Government Campus

Civil servants can book this course through Government Campus (Prospectus Online) — the approved platform for UK Government training from Government Skills.

understanding data ethics and AI completion certificate

How the course works: the learning experience, pre-requisites and certificate.

This online course is not about simply reading, or watching videos. It is designed for active engagement, helping you prioritise the application of learning through authentic action.

The Understanding Data Ethics and AI curriculum is based on a decade of research and practical experience working with, training and advising data-intensive organisations such as Barclays, Sopra Steria and the UK Government. 

Your learning experience includes:

  • Interactive, mobile-friendly learning materials.
  • Accessible content that uses simple, non-technical language
  • An AI tutoring assistant.
  • Support from the ODI team.
  • Knowledge checks.
  • 6-months access to the content and our learning platform.
  • A certificate of achievement from the Open Data Institute.

What you need to know before you attend

There are no course pre-requisites and no previous knowledge of data is required. An understanding of how data is used in your organisation will help you apply what you learn and take practical action.

Certificate

Complete the course and assessments and you will be eligible for your Certificate of Achievement from the Open Data Institute

Who the course is for

This course is for both non-technical people and data specialists who want to influence and improve ethical data practices in their organisation 

Previous attendees include start-up founders, CDOs, Chief Ethical Officers, data scientists and researchers.

Attendees come from start-ups, multinational companies, local and central government, NGOs and charities.

Understanding Data Ethics and AI - courseshot 2
Understanding Data Ethics and AI - courseshot 3
Understanding Data Ethics and AI - courseshot 4
ODI-data-ethic-professional-graphic-email-600x338

Where this course sits in the Data Ethics pathway

Understanding Data Ethics and AI is the self-paced learning content that underpins the ODI’s flagship Data Ethics Professionals programme. You work through the same core curriculum — interactive modules, an AI tutoring assistant, and assessments — at your own pace.

On completion you receive a certificate of completion. That is different from full recognition as a Data Ethics Professional, which comes from taking the tutored programme, completing the expert webinars, and passing the professional assessment.

What you get with this course

  • Flexible, self-paced study of responsible data and AI practices
  • Certificate of completion when you finish
  • A solid foundation if you later choose the full Data Ethics Professional pathway

If you want to go further later

The full programme builds on this learning with expert-led delivery, assessment, and access to the alumni community and ongoing webinar series. You do not need to decide that now — start here, then progress when you are ready.

Inspired by data pioneers, built for you

At a time when businesses are trying to get value from AI and data it’s more important than ever to understand the landscape, filter out the noise and set a clear direction.

The Open Data Institute is a world-leading research and training institution founded by the creator of the web, Sir Tim Berners-Lee, and AI pioneer Professor Sir Nigel Shadbolt. Our research, training and practical work helps people, companies and governments build data infrastructure that benefits all.

More than 52,000 people worldwide have developed their data literacy using the ODI’s self-guided training.

Created by a team of data specialists and learning designers, the Understanding Data Ethics and AI course will guide you as you turn theory into practice, and as you step-up to play a strategic role in helping your organisation get value from data.

Inspired by data pioneers, built for you