Understanding Data Ethics and AI 

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Delivery: Online (self-paced)
Study Hours: approx 8-10 hrs
Course access: 6 months
ODI members price: £425 + VAT
General admission price: £500 + VAT

Get ahead of data ethics and AI. 

This course is for anyone who wants their business to make progress with data and AI, whilst avoiding harm. 

Over the course of six interactive online modules, you will:

  • Develop a foundational understanding of data ethics
  • Explore ethics in the context of personal data
  • Examine data ethics across the data lifecycle - from collection to application.
  • Investigate issues of bias and fairness in data and AI
  • Study data ethics from a governance and CSR perspective
  • Learn how to embed data ethics into a business through the use of tools, processes and skills development.
  • Reflect on your own professional practice
  • Look into future trends in data and AI ethics.
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Inspired by data pioneers, built for you

At a time when businesses are trying to get value from AI and data it’s more important than ever to understand the landscape, filter out the noise and set a clear direction.

The Open Data Institute is a world-leading research and training institution founded by the creator of the web, Sir Tim Berners-Lee, and AI pioneer Professor Sir Nigel Shadbolt. Our research, training and practical work helps people, companies and governments build data infrastructure that benefits all.

More than 52,000 people worldwide have developed their data literacy using the ODI’s self-guided training.

Created by a team of data specialists and learning designers, the Understanding Data Ethics and AI course will guide you as you turn theory into practice, and as you step-up to play a strategic role in helping your organisation get value from data.

Inspired by data pioneers, built for you

Buy Understanding Data Ethics and AI (self-paced

ODI Members

  Start now   
  6 months access  
 £425 + VAT

General Admission
(Non ODI Members)

 Start now   
  6 months access  
  £500 + VAT

TCPDSO and iCPD Partnership Logo 2022o ensure inclusivity, we offer discounted pricing for customers from lower or middle-income countries.

Please contact us for further information.

If you represent a business interested in purchasing four or more course spaces, please reach out to us for personalised discounted rates.

Who the course is for

This course is for both non-technical people and data specialists who want to influence and improve ethical data practices in their organisation 

Previous attendees include start-up founders, CDOs, Chief Ethical Officers, data scientists and researchers.

Attendees come from start-ups, multinational companies, local and central government, NGOs and charities.

Course modules

  • Introduction to data ethics
  • Ethics and personal data
  • Ethics in data collection
  • Bias and fairness in data and ai
  • Transparency and explainability
  • Tools and frameworks for evaluating ethical data practices (at project level)
understanding data ethics and AI completion certificate

How the course works: the learning experience, pre-requisites and certificate.

This online course is not about simply reading, or watching videos. It is designed for active engagement, helping you prioritise the application of learning through authentic action.

The Understanding Data Ethics and AI curriculum is based on a decade of research and practical experience working with, training and advising data-intensive organisations such as Barclays, Sopra Steria and the UK Government. 

Your learning experience includes:

  • Interactive, mobile-friendly learning materials.
  • Accessible content that uses simple, non-technical language
  • An AI tutoring assistant.
  • Support from the ODI team.
  • Knowledge checks.
  • 6-months access to the content and our learning platform.
  • A certificate of achievement from the Open Data Institute.

What you need to know before you attend

There are no course pre-requisites and no previous knowledge of data is required. An understanding of how data is used in your organisation will help you apply what you learn and take practical action.


Complete the course and assessments and you will be eligible for your Certificate of Achievement from the Open Data Institute

Value for you - value for your business

Successfully completing the Understanding Data Ethics and AI shows that you are ready to help any organisation successfully navigate the disruptive potential for data and AI. The course will enable you to:

  • Define the importance of data ethics as a domain
  • Describe the ethical challenges involved in collection, sharing and use of data and AI technologies
  • Examine the relationship between ethics and law
  • Consider how legal structures impact the approaches to creation and use of data products, services and technologies, such as AI
  • Analyse data projects to identify the intended and unintended consequences
  • Evaluate the ethical challenges associated with data


  • Develop an awareness of the potential impact on products, services and the use of data-enabled technologies
  • Identify common barriers to adopting approaches to data ethics within an organisation in order to foster transparency, explainability and trust
  • Explore the meaning of data ethics within your organisational context
  • Implement ethical data governance that mitigates bias and promotes fairness
  • Apply practical tools to investigate data use through the lens of data ethics
  • Develop actionable approaches to managing potential consequences of data-enabled products, services and AI technologies

Register your interest

Take the first step towards continuous professional development

Try our taster content for FREE & set the foundation for your learning journey

Eager to dive into the realm of data ethics and AI without any cost?

Our exclusive taster content is designed to ignite your passion for ethical data practices—all at no charge!


Learning Pathway: A Data Ethics Journey

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Understanding Data Ethics & AI 

Data Ethics Professional

Join our Community of Ethical Data Innovators by enrolling in the ODI's data ethics learning pathway, you're not just gaining knowledge – you're becoming a part of a vibrant community of like-minded individuals, committed to shaping a future where data is harnessed responsibly and ethically.

Elevate your expertise and embark on an exciting trajectory towards mastery. After completing Understanding Data Ethics and AI course, consider advancing to:  

Data Ethics Professional programme.
If you aspire to be at the forefront of the ethical data revolution, our Data Ethics Professional programme is your ticket to becoming a certified expert, recognised by none other than the Open Data institute, founded by Sir Tim Berners-Lee and Sir Nigel Shadbolt. 

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